On Tuesday 21 August, we welcomed a delegation from the Chinese Ministry of Agriculture and the Chinese Customs, accompanied by the FAVV (the federal agency for the safety of the food chain in Belgium). They were interested in the way we produce feed and how we handle the strict regulations including the Feed Ban. Everyone was enthusiastic! Maybe we’ll export belgian cattle meat to China soon, who knows.
Excerpt from an infomercial in Drietandmagazine, November 2013
Because Franson wants to be more than ‘a supplier of concentrated feed’ and because it has an eye for the bigger picture, it also seeks to optimize its service. Recently, Franson purchased a sophisticated NIR- analyzing appliance that can perform fast and reliable nutritional value analyzes. Alex Van Malleghem: “Where there used to be required a whole laboratory with laboratory technicians, this sophisticated appliance reads the ‘nutritional fingerprint’ of the roughage or mix by means of a light beam. A full nutritional value analysis is delivered here. As mentioned before, these analysis results are a fundamental pillar for the service to our customers. Furthermore, the laboratory work is ‘optimized’ thanks to this investment.”
Which are the following developments?
Alex Van Malleghem: “The analyzes for our customers are part of the delivery of our feed. We experience interest in our know-how. Anyone who wants to appeal to our know-how apart from the supply of feed (eg. because of distance) can do so, though at a reasonable charge. With our current capabilities, we see this as a real opportunity.”