ALL MASH from FRANSON: an honest product in its purest form
Excerpt from an infomercial in Drietandmagazine, November 2011
We are standing with Alex Van Malleghem next to the new factory of FRANSON. Alex speaks with passion and pride about the company with which he continues the lifetime achievement of generations. It’s also the company in which he can use his abilities as an agricultural engineer to innovate and thus play a leading role. The new buildings between the old factory and the offices is the latest result of this urge for innovation. The challenge was to offer the honest ALL MASH product in a purer form to the cattle farmer. This meant that the production process had to be rethought from scratch. Innovating by simplifying, it has often proved to be the recipe for a brilliant idea. (more…)